Helping businesses improve activation, conversion, and first-time user experience.
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“Dana jumped into some of the most challenging work I’ve seen designers work on, driving projects forward with his ability to dive into the data, iterate quickly, and adapt to work with and as a strong eye for design.”
- ALBERT P. / PRODUCT MANAGER @ MASTERCONTROL
"Dana went the extra step to making sure things are buttoned up. Detail input me that not only he makes things done properly, doesn’t miss out on details at the start or job nearing."
- LINDSAY H. / TALENT MANAGER @ KFORCE
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HOW IT WORKS
Find the leaks
Audit key flows to uncover where users churn or stall.
Fix the Path
Remove what's in the way so users reach the moment that matters.
Make it STick
Reinforce the behaviors that drive retention and repeat value.
THE NEWSLETTER PLUG
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WHO I HELP
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SERVICE 01
Two-Sided Marketplaces
Matching flows, trust, conversion on both sides.
SERVICE 02
SaaS Products
Activation, onboarding, retention, & how users buy.
SERVICE 03
Web & Mobile Apps
From MVPs to live products with real users.
SERVICE 04
Growth-Stage Teams
Products with traffic where revenue feels stuck.