ROLE IN PROJECT:
Product Designer
PROJECT YEAR:
2022
WORK DONE:
UX Strategy / Journey Mapping / Flow Redesign / Interaction Design
OUTCOME:
81% fewer pages / 16% faster quotes / 5% fewer support calls
The bundled home and auto quote flow had high drop-off due to excessive manual input, duplicated questions, and a fragmented experience across multiple flows. Customers struggled to complete the process, delaying quotes and increasing support burden.
The bundled home and auto quote flow had high drop-off due to excessive manual input, duplicated questions, and a fragmented experience across multiple flows. Customers struggled to complete the process, delaying quotes and increasing support burden.
I redesigned the bundled home and auto experience into a single streamlined flow, eliminating duplicated steps and reducing overall page volume. Pre-fill was introduced to automatically surface known customer data, while multi-car quick select and simplified home details reduced manual entry and cognitive load.
The result was a faster, clearer path to receiving a quote, with fewer interruptions and a more cohesive buying experience.





