mobile and desktop mockup image of mylo's updated insurance quoting experience

Mylo

mobile and desktop mockup image of mylo's updated insurance quoting experience

Mylo

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Mylo

Reducing Quote Drop-Off in a Bundled Insurance Flow

Reducing Quote Drop-Off in a Bundled Insurance Flow

ROLE IN PROJECT:

Product Designer

PROJECT YEAR:

2022

WORK DONE:

UX Strategy / Journey Mapping / Flow Redesign / Interaction Design

OUTCOME:

81% fewer pages / 16% faster quotes / 5% fewer support calls

the problem

the problem

The bundled home and auto quote flow had high drop-off due to excessive manual input, duplicated questions, and a fragmented experience across multiple flows. Customers struggled to complete the process, delaying quotes and increasing support burden.

THE APPROACH

THE APPROACH

The bundled home and auto quote flow had high drop-off due to excessive manual input, duplicated questions, and a fragmented experience across multiple flows. Customers struggled to complete the process, delaying quotes and increasing support burden.

the solution

the solution

I redesigned the bundled home and auto experience into a single streamlined flow, eliminating duplicated steps and reducing overall page volume. Pre-fill was introduced to automatically surface known customer data, while multi-car quick select and simplified home details reduced manual entry and cognitive load.

The result was a faster, clearer path to receiving a quote, with fewer interruptions and a more cohesive buying experience.